Thursday, March 12, 2009


At the core of Indigofera Prima Jeans is an unswerving dedication to quality, detail and craftmanship, and an ongoing love affair with denim. The name is a tribute to the colour of indigo- the very essence of jeans, at the heart of denim manufacturing. Indigofera is the origin- the beginning of all denim- and prima is the ambition, the vision of old-fashioned quality and enduring workmanship.

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